Sigma 28-70mm f/2.8 DG DN Contemporary Lens Officially Announced

Sigma officially announced the new Sigma 28-70mm f/2.8 DG DN Contemporary Lens for Sony E-Mount. The US price is $899 and it will be released in late August 2020. Now the new Sigma 28-70mm f/2.8 DG DN Contemporary Lens is available for pre-order at B&H, Adorama. Order now if you are interested. Pre-order links: Sigma 28-70mm f/2.8 DG DN Contemporary […]

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Voigtlander APO-LANTHAR 35mm f/2 Aspherical Lens Officially Announced

The new Voigtlander APO-LANTHAR 35mm f/2 Aspherical Lens for Sony E-mount is now officially announced. The Japanese suggested retail price is ¥120,000 (excluding tax). The US pricing is not announced yet. And it is scheduled to be released in April 2021. Main features: ● Sony E-mount compatible electronic contacts are installed, and the lens usage status is reflected in the […]

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Sony Announces New Camera Software Development Kit (SDK), App Library & Support For E-Commerce Sector

Sony has announced a new camera automation software development kit (SDK) created to streamline imaging for product photographers. It’s especially useful for large e-commerce businesses, allowing them to simplify, speed up and standardize product photography. The SDK will support the Sony a9 II, Sony a7R IV, a7S III and Sony a7C camera bodies. Press Release: Sony’s new camera-automation software, app […]

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Announced: Tamron 17-70mm f/2.8 Di III-A VC RXD Lens for Sony E-mount

The previously rumored Tamron 17-70mm f/2.8 Di III-A VC RXD Lens for Sony APS-C E-mount mirrorless cameras is now officially announced. The Tamron 17-70mm f/2.8 Di III-A VC RXD Lens will be available in mid-January 2021 for $799. You can check the pre-orders at B&H and Adorama. Press release Tamron Announces World’s First[1] 17-70mm F2.8 Wide Range 4.1x Standard Zoom Lens with VC […]

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