Fstoppers: “The Sony a7 III Might Have Ruined Canon’s Plans For Their Mirrorless System”
Canon is currently working on a full frame mirrorless camera aimed at professionals to compete with Sony, and Fstoppers reported that “The Sony a7 III Might Have Ruined Canon’s Plans For Their Mirrorless System”:
Canon, on the other hand, has a fully developed system that is soon to be obsolete due to needing to move to mirrorless, whilst still needing to cater to their DSLR sector. If they release a mirrorless camera that’s too good then they risk cannibalizing their current line-up. Although Canon has discussed how they are willing to cannibalize their current line-up this sounds more like lip service. Unless Canon has set aside a large enough cash cushion or they release a fully developed line of cameras, lenses and, accessories in a very short period of time, they won’t want to undermine their current systems. Chances are, Canon was probably going to release something relatively mediocre based on current standards. Unfortunately, if they do, many Canon shooters may feel that Sony is the better option and this is primarily down to the fact that the a7 III is such an incredible and cost-effective option. As mentioned above, the cost of entry for Canon is much greater now because of this intentional and strategic move from Sony.
It’s true that Canon may be able to build their mirrorless system whilst using the EF mount as a crutch. This is with adapters of course, and many — including myself — may not like the idea of that, however, it’s still a viable option. Alternatively, it may be a smarter move to continue with the EF mount on their mirrorless cameras, which means not investing in two different lens mounts at the same time. The EF mount is far from being dead right now and has received a number of new additions. Lenses like the Canon 85mm f/1.4L and three new tilt-shift lenses. This demonstrates a pretty strong commitment to it, and it doesn’t seem like the EF mount will be going anywhere over the next few years either. In any case, the competition is definitely heating up and the mirrorless market could get interesting.
What are your thoughts on Canon’s future and what do you think they will do for their mirrorless camera?
You can read the full article at fstoppers.com
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